6 months ago I wrote about speaking at the Problogger event
I was nervous to present, but as I began to speak I noticed a tattooed woman, sitting in the front row, who kept nodding. She smiled warmly, and looked interested. When I finished, she jumped up and introduced herself:
“Hi Richenda! I’m Eden I am so freaking into what you are doing! I want to partner with you guys, here is my card. ”
Eden is the kind of person that makes an immediate impression on you. She is no wall flower. She is forward, brutally authentic and relentlessly encouraging. After 5 minutes with her, I am engaged, entertained and believe we can achieve anything.I was excited to meet a new friend and very eager blogger partner.
6 months after we met, Eden boarded a plane to Niger.
We didn’t intend to send a blogger to the poorest country in the world, but the food crisis in West Africa went from severe to dire in a matter of months and the traditional media was not picking it up. No media = no donations to respond.
Increasingly social media and traditional media worlds are influenced by each other. KONY 2012 is the most prominent recent example. No single blogger is going to solve a famine but we hoped that a passionate Mum could make the media take notice by sharing the stories of mothers and children in the most severely affected area.
We picked Eden or we should say… Eden picked us.
Some were surprised, mostly because she uses swear words in her blog. She even called herself an inspirational a****hole when talking about why she puts charity banners on her blog!
So why Eden?
- Eden is the real deal. Helping those in need is a core part of her value system and more important to her than her blog.
- Eden is one of Australia’s most prominent Mum bloggers, with an large audience and reach
- Eden has been sponsoring World Vision kids for 10 years. She is a passionate advocate for our most important way to help children in need
- Eden is well known in the Mum blogging community and inspires those with influence to their power for the good.
- Eden is an incredible story-teller; captivating, authentic and honest. Send people to her blog and you’ll get brownie points for the “Awesome find”
- Eden shares World Vision’s belief that every child deserves life in all its fullness. Yes, you can use swear words and have great values.
- She is persistent and makes everyone fall in love with her
7 days of #EdenInNiger produced some compelling blog posts:
Today she will be on Channel 10’s breakfast show.
The list of bloggers writing about West Africa continue to grow:
Eden’s trip to Niger gained traction in social media and traditional media. West Africa is noticed. Donations are coming in. Children are being sponsored. We continue to gain media lift beyond the trip.
Since starting at World Vision, our social media team has brainstormed and debated about how to partner with digital influencers. What we know for sure is that the best way to create an authentic experience is by involving the influencers themselves. 3 days before Eden left for Niger, we launched a blogger ambassador program created and driven by a team of 10 Australian bloggers. The trip to Niger was not was planned as part of the program but it did give us something to cheer for.
Eager to hear your thoughts and questions.